Juan de Lascurain: "Dream Big."

Author: Juan de Lascurain

This book is for those who want to discover their talents, do different things, and make a positive impact on the world. To achieve your aspirations, you need a lot of passion, a lot of perseverance, and most importantly: a lot of faith!

Discover Your Talents and Transform the World with Passion, Perseverance, and Faith

In life, we all carry within us an infinite potential—a unique set of talents that, if discovered and developed, can have a positive impact on the world. However, we often let fear, routine, or societal limitations hinder our personal growth. This book is for those who want to break through those barriers, discover their talents, and leave a mark that inspires others.

The journey toward fulfilling your aspirations is not easy. It requires more than just dreams; it demands a combination of three essential ingredients: passion, perseverance, and faith.

Passion: The Engine That Drives Your Dreams

Passion is the spark that ignites the fire within us, the engine that drives us to pursue what truly moves us. When you find something you're passionate about, work ceases to be an effort and becomes a pleasure. This book will help you identify the activities that make you feel alive, those that inspire you to keep going even in tough times.

Discovering your passion is a process that requires introspection and courage. It’s about asking yourself, "What would I do even if I received nothing in return?" and once you find the answer, holding onto it with all your strength. Passion is the energy that will help you overcome obstacles and keep you moving when things get tough.

Perseverance: The Key to Staying on the Path

The journey toward achieving your dreams won’t always be easy. There will be challenges, failures, and moments when you'll doubt yourself. It is in these moments that perseverance becomes your greatest ally. This book will teach you that success is not about how many times you fall but how many times you get back up.

Perseverance is the ability to keep going even when everything seems to be against you. It means understanding that every failure is an opportunity to learn and grow, that every obstacle is a test preparing you to be stronger and more resilient. In the end, those who manage to make a positive impact on the world are not necessarily the most talented but those who refuse to give up.

Faith: Believing in Yourself and the Process

Of the three ingredients, faith is perhaps the most powerful. Faith is the certainty that, even though you can’t see the end of the road, every step brings you closer to your dreams. It’s the trust that your talents, when guided by passion and perseverance, have the power to transform the world.

Having faith means believing in yourself even when others doubt you, trusting in your abilities and your capacity to overcome the challenges life presents. It also means believing that there’s a greater purpose in everything you do, that your contribution, no matter how small it may seem, has the potential to make a significant difference in the lives of others.

This book will accompany you at every stage of your journey, guiding you through the process of discovering your talents, embracing your passion, strengthening your perseverance, and cultivating an unshakeable faith. It’s a call to all those who want to do things differently, who seek to make a positive impact on the world, and who are willing to put in the effort to reach their aspirations.

No matter where you start or how big your dreams may be, what matters is taking the first step and believing that, with passion, perseverance, and faith, you can achieve it. This book is your traveling companion. Are you ready to begin? The world is waiting for you!

Juan de Lascurain: The Multidisciplinary Artist Who Inspires Us to "Dream Big."

Juan de Lascurain is a renowned Mexican writer, artist, designer, and international speaker, known for his unwavering commitment to inspiring people to follow their dreams. Throughout his multifaceted career, he has demonstrated how creativity, perseverance, and vision can transform lives.

As an author, De Lascurain has published two books: "ABC para Niños," a bilingual educational book, and "Sueña en Grande," where he explores five essential pillars for achieving personal success, including discovering one’s own talent, the importance of dreaming big, faith, smart work, and giving back to the community.

His brand, Dream Big World, has evolved into a benchmark of style and creativity. In collaboration with Italian manufacturers, he has developed a premium product line that includes sunglasses, bags, clothing, and swimwear. His dream is to open stores worldwide, bringing his inspiring designs to a global audience.

De Lascurain’s career is marked by significant milestones, such as showcasing his work on the iconic Burj Khalifa in Dubai, becoming the first Latin American artist to achieve this. This accomplishment is just one of many that underscore his impact on the art world. Additionally, his outstanding work earned him the prestigious Golden Visa of Dubai in 2021, allowing him to expand his presence in the region and develop innovative projects, such as a resort inspired by his vision of Dream Big World.

He has collaborated with global brands such as Kleenex, Totto (Colombia), Swatch (Europe), Ravensburger (Germany), W Hotel (New York), Kleen-Tex (Austria), and the Burj Khalifa (Dubai), among others, solidifying his influence in fashion, art, and inspiring products. He has also ventured into the world of emerging technologies, exploring NFTs and the metaverse, connecting his art with contemporary innovation.

Beyond his business success, Juan de Lascurain is a committed social activist. He has painted murals in women’s prisons and supported youth foundations in Mexico, demonstrating his dedication to social causes.

De Lascurain’s story is a testament to perseverance and passion. After a career as a tennis player and triathlete during his first 30 years, and with studies in international business, his artistic path began unexpectedly in 2008 when a doodle on a napkin and the advice of a woman inspired him to become an artist. Despite facing economic difficulties and criticism, he persisted, starting to sell notebooks with his designs in a Starbucks in Mexico City.

Today, with over 50 licensed products and sales exceeding 10 million dollars, Juan de Lascurain continues to use his talent to promote art and motivate others to pursue their dreams. His story is an inspiring example of how passion and determination can turn dreams into reality.